What if your business processes could be smarter, faster, and seamlessly connected across teams and partners? In a world where operational efficiency can make or break businesses, the ability to optimize, monitor, and enhance processes end-to-end cannot be a luxury. Enter eProcess, our new next-gen process monitoring solution.

The limitations of a traditional approach

Many organizations struggle with:

• Fragmented processes: Processes are often broken down into smaller workflows across multiple departments or external entities, limiting visibility and effectiveness.
• Lack of end-to-end monitoring: Without a unified view, defining and managing KPIs and SLAs becomes nearly impossible.
• Inflexibility in automation tools: Traditional tools fail to adapt to complex, multi-organization workflows or incorporate the latest technological advancements.
• Time and resource inefficiencies: Manual interventions and outdated systems lead to delays, errors, and increased costs.

These pain points underscore the need for a transformative solution that not only addresses them by improving processes’ time, cost, and quality, but also drives innovation and competitiveness.

Introducing eProcess: Redefining process monitoring

More than a BPM tool, eProcess is a hyperautomation platform powered by artificial intelligence, ontologies, and process mining. It’s designed to offer unparalleled flexibility, efficiency, and insights for businesses managing complex operations.

“eProcess allows companies to operate with unmatched autonomy while fostering collaboration and getting end-to-end control over their processes,” explains Fernando Faria, Product Director at Link. “It’s a game-changer in process monitoring.”

Key benefits are clear:

• Hyperautomation across borders: Seamlessly manage processes that span several units, organizations, or even industries.
• Real-time process monitoring: Gain visibility into every step of your workflows with robust KPIs, SLA tracking, and actionable insights.
• AI-driven enhancements: Leverage artificial intelligence for process design, optimization, and predictive analytics.

Defined metrics ensure processes are aligned with business goals, and process mining and conformance analysis give insights into rework efforts and bottlenecks to enhance efficiency. Threshold-based alerts allow to set specific triggers to ensure critical issues are addressed promptly, and context-driven notifications enable optimized performance.

How it works

The eProcess journey is a smooth blend of design, implementation, and optimization:

1. Design the process: Define the end-to-end workflow, incorporating internal and external entities.
2. Add complexity: Include suppliers, partners, and other stakeholders.
3. Input into the system: Configure the process schema within eProcess.
4. Review and refine: Validate the process to ensure alignment with objectives.
5. Implement and go live: Deploy the process and monitor its performance.

The process monitoring platform can be easily integrated with your existing systems via APIs or pre-built connectors, and is equipped with a comprehensive suite of tools:

• Document Management System: The backbone for handling documents and process execution.
• Process Designer: Enables intuitive process configuration, incorporating AI and ontology features for smarter workflows.
• Process Monitor: Offers analytics, KPI tracking, and process mining capabilities.
• Form Builder: Simplifies data input/output through custom forms for activities.
• Process Factory: Manages and optimizes process portfolios for scalability and efficiency.

What makes eProcess stand out?

eProcess uses cutting-edge AI algorithms to generate process models automatically, drastically  reducing the time and effort required for process setup and management. Its ontology-driven framework ensures processes are intuitive and efficient. All this allows organizations to focus on high-value activities and strategic decision-making, boosting productivity.

Additionally, the platform’s unmatched flexibility makes it adaptable to diverse business needs, whether operating independently or in shared environments. By seamlessly integrating suppliers, partners, and customers into the workflows, eProcess fosters a cohesive and collaborative ecosystem.

Last but not least, eProcess boasts a future-proof design. With a multi-engine framework and advanced tools, it is built to evolve alongside technological advancements.

“With eProcess, Link has made a strategic decision to address not only the challenges of operational and technological complexity but also to position itself as a market leader. We have created an end-to-end solution that transforms the way companies operate, interact, and thrive on a global stage,” concludes Fernando Faria.

See it to believe it? Contact us today to request a personalized demo and experience the future of process monitoring.

The Regional Government of the Azores has entrusted Link Consulting with the development and implementation of SIGI.GRA, an integrated Information Management System designed to enhance efficiency, security, and interoperability across government entities. At the core of this transformation is edoclink v8, a cutting-edge platform that will drive the digitalization and modernization of administrative processes in the Azores’ public sector.

A strategic leap towards digital transformation

By implementing SIGI.GRA, the Azorean government is taking a major step toward eliminating paper-based processes, ensuring a fully digital and interconnected administration. This initiative will streamline information exchange between different government departments, fostering greater agility and transparency.

Secure and compliant digital transactions

A key feature of the new Information Management System is the implementation of digital signatures, enabling government officials to authenticate documents using Citizen Card, Mobile Digital Key (CMD), or SCAP. These digital authentication methods will ensure enhanced security and legal compliance while significantly reducing administrative workload.

Smart process automation with AI and custom forms portal

The project will also introduce a Forms Portal, allowing the creation and publication of digital forms that can be seamlessly integrated with third-party applications. Additionally, AI-powered automation will be embedded into key workflows, accelerating task execution and increasing operational efficiency in the public sector.

edoclink v8: The intelligent core of SIGI.GRA

At the heart of SIGI.GRA Information Management System is Link’s edoclink v8, a powerhouse of automation and AI-driven capabilities that enable to operate smarter and faster. Some of the key advantages include:

· Seamless cloud integration for secure, scalable operations.

· AI-driven automation for optimized workflows and intelligent data processing.

· No-code adoption, ensuring quick deployment and ease of use.

· Advanced compliance features, including GDPR and audit traceability.

· Proven reliability, with over 220 implementations and 90,000 daily users.

With edoclink v8, the Azorean Government will benefit from a future-proof platform that not only streamlines operations today but also adapts to future needs, guaranteeing long-term efficiency, innovation, and digital resilience.

Driving innovation in public administration

This project reinforces Link Consulting’s commitment to driving digital transformation in the public sector, equipping government institutions with a modern, scalable, and secure Information Management System. By leveraging its expertise in cloud solutions, system integration, and AI, Link is ensuring that the Regional Government of the Azores is at the forefront of public administration modernization.

Would you like to explore how edoclink v8 and our expertise in digital governance can benefit your organization? Contact us today.

Link is doubling down on its commitment to engineering next-gen technology solutions by reinforcing its SAP practice – a move that aligns with the company’s strategic priorities for this year. To spearhead this effort, Mário Oliveira, an accomplished expert with over 30 years of SAP experience, has joined Link as the new Advisor to the Board.

Mário Oliveira’s journey with SAP began in 1991 with the Mainframe version (R/2), marking the start of a notable trajectory in one of the world’s leading enterprise software systems. Early in his career, Mário had also the opportunity to work on one of the first R/3 projects in Portugal with Unilever Group. In 1996, he co-founded ROFF, where he served as Administrator, overseeing delivery and service development. During his tenure, he played a pivotal role in establishing the company as a key player in the SAP consulting space, remaining in this function until the acquisition and rebranding to Inetum. Most recently, he led the global SAP practice, focusing on its growth across multiple countries.

Regarding his motivation for enriching Link’s team, Mário highlights that the company’s 20-year history of innovation, particularly in pioneering areas such as web, cloud, and artificial intelligence, was a key factor. “I firmly believe that the robust SAP applications will further enhance Link’s portfolio, while the modern BTP platform will enable the creation of impactful end-to-end solutions. My challenge is to translate this potential into tangible results by expanding SAP competencies and consolidating a strong SAP practice aligned with the needs of our clients. With a combination of cutting-edge technology and robust methodologies, we aim to position Link as a leader in SAP-driven digital transformation.”

Addressing businesses’ most pressing challenges with SAP

Fragmented systems, outdated procedures, and underutilized platforms hinder organizations from achieving their mission-critical objectives. As Mário emphasizes, “Many companies struggle to fully leverage the capabilities of their SAP solutions to drive innovation.” And that’s why he is especially enthusiastic about the SAP services Link brings to the table, structured around four core pillars to address these challenges: RISE with SAP, ERP transition to the cloud, application management services, and strategic maintenance and evolution.“SAP is no longer just a tool for supporting processes; it’s a transformative engine for reimagining business models,” adds Mário Oliveira.

Innovative methodologies for agile and scalable SAP solutions

What sets Link apart is its approach to SAP services, rooted in Agile methodologies and DevOps principles and focused on empowering businesses to continuously improve their SAP solutions in response to changing market demands. This approach is complemented by a deep understanding of SAP tools like LeanIX for architectural planning (check here Link’s success story with CGD) and Signavio for process modeling.

“SAP’s technological advancements over the last years, including the introduction of the in-memory HANA database, the Fiori web-based user experience, and the integration of AI, IoT, and Big Data, have revolutionized the way organizations operate. From diagnosis and consulting to implementation and optimization, our mission is to ensure that SAP technology effectively becomes a strategic enabler for businesses,” Mário Oliveira states.

Looking ahead

As Link strengthens its SAP capabilities, the company is setting ambitious goals for growth. The addition of Mário Oliveira to the leadership team marks a pivotal moment in this journey, leveraging his extensive know-how to spread the footprint and enhance Link Group’s SAP practice.

So, whether you’re looking to deploy new SAP solutions, modernize legacy systems, or evolve your existing SAP environment, Link has the expertise and vision to drive your transformation.

Contact us today to learn more about Link’s SAP value proposition and schedule a consultation with our team.

The fear and the reality of Artificial Intelligence in the workplace

While headlines often paint AI as either a miracle solution or an impending threat to jobs, the reality is more nuanced. The future of work isn’t about choosing between humans and AI – it’s about leveraging the strengths of both. AI’s role isn’t to replace human workers but to enhance their capabilities by handling repetitive tasks, allowing professionals to focus on areas where human insight and creativity are irreplaceable.

AI and Human collaboration

Artificial Intelligence excels at processing patterns and replicating human-like responses through sophisticated training on historical data. A huge advantage that we certainly all love is that AI never gets physically tired, or bored, and as long as it’s fed data it will keep going. It is perfect for lower-level routine tasks that are repetitive and take place within a close management system. However, its capabilities are based on existing data and defined parameters.

Humans, on the other hand, bring unique strengths to the table:

• The ability to navigate ambiguous situations
• Adaptability in open systems where external factors constantly change
• Creative problem-solving and innovation
• Emotional intelligence and interpersonal skills

When we combine these complementary strengths, we create what is called Augmented Intelligence – a powerful fusion of human and artificial capabilities that exceeds what either could achieve alone.

So, here’s how we see this combination benefiting our workflow and project outcomes:

AI’s capabilities:

• Routine, high-volume and repetitive tasks: AI algorithms are adept at managing tasks that require consistency and accuracy, such as data entry, scheduling, and basic customer queries.
• Data analysis and insights: AI processes vast amounts of data at unprecedented speeds, uncovering patterns and insights that inform better decision-making.
• 24/7 operation: Unlike humans, AI systems can operate continuously, providing constant support for critical operations and customer service needs.

Human strengths:

• Complex decision-making: Humans excel at tasks requiring nuanced judgment and ethical considerations, areas where AI may not fully grasp the broader context.
• Creativity and innovation: While AI can generate ideas based on existing data, true innovation often requires thinking outside the box, a distinctly human trait.
• Emotional intelligence: Building meaningful relationships and understanding subtle client needs remains a distinctly human capability.

Practical applications of AI at Link

We strategically deploy Artificial Intelligence to enhance our abilities and ensure we provide top-tier services.

That’s why we set up a forum to adopt AI as part of our production process, involving three stages – Investigate, Use, and Industrialize – and target five areas that enhance every stage of development:

1. Specifications – AI aids in accurately defining project scopes and requirements, ensuring clarity and precision.
2. Design and UX/UI – AI tools help create intuitive designs and user interfaces that enhance user experience and engagement.
3. Content creation – From generating textual content to designing visuals, AI supports our creative teams in crafting compelling materials.
4. Coding – AI accelerates the coding process, reducing time-to-market for software development.
5. Testing – AI streamlines quality assurance, improving the reliability and security of our solutions.

Our AI toolset

As a result, we are already exploring a range of cutting-edge tools as the backbone of our Artificial Intelligence integration:

• Cursor: An advanced IDE that enhances developer productivity through intelligent code suggestions and automation.
• Locofy: Streamlines the design-to-code process, ensuring efficient translation of creative designs into functional applications.
• Claude: A sophisticated LLM that supports our engineering teams in code writing and review processes.
• Dall-E: Utilized by our creative agency, Link 101, this AI generates compelling images for communication campaigns, enhancing our ability to produce visually engaging content rapidly.
• Runway: A revolutionary tool that transforms static images into dynamic video content, enhancing our marketing and digital presence with high-impact visuals.

The rise of AI Code Assistants

The evolution of AI-powered code assistants represents one of the most significant transformations in software development. These tools have progressed from simple code completion features to sophisticated programming partners that understand context, suggest solutions, and even engage in technical discussions.

How we leverage Code Assistants at Link

Our development teams utilize various code assistants strategically throughout the development lifecycle:

Development acceleration

• Rapid Prototyping:Generating initial code structures and boilerplate
• Code Completion:Smart suggestions that understand project context
• Documentation:Automated generation of code documentation and comments
• Bug Detection:Early identification of potential issues and security vulnerabilities

Learning and knowledge sharing

• Code Explanation:Breaking down complex code segments for team understanding
• Best Practices:Suggestions for code optimization and modern patterns
• Technology Migration:Assistance in updating legacy code to modern frameworks
• Team Onboarding:Accelerating new developer integration through contextual assistance

Problem-solving support

• Debug Assistance:Identifying and suggesting fixes for code issues
• Code Review:Automated initial review process highlighting potential improvements
• Performance Optimization:Suggestions for code efficiency improvements
• Security Scanning:Identification of potential security vulnerabilities

Real impact on development workflow

Our experience with code assistants has shown significant improvements:

Productivity gains

• Noticeable reduction in time spent on routine coding tasks, especially in areas like boilerplate code generation and repetitive implementations
• Faster bug resolution through intelligent debugging suggestions and pattern recognition
• More comprehensive and consistent code documentation
• Smoother onboarding process for new team members

We’ve observed these improvements through:

• Developer feedback
• Sprint completion rates
• Code review efficiency
• Team collaboration metrics

Best Practices for Code Assistant Integration

To maximize the benefits of code assistants while maintaining code quality:

Validation protocol

Successfully integrating code assistants into development workflows requires a thoughtful and structured approach. At the heart of our integration strategy lies a robust validation protocol where all AI-generated code undergoes thorough human review and testing. This ensures that while we benefit from AI’s efficiency, we maintain our high standards for code quality and security.

Team guidelines

Team enablement plays a crucial role in successful adoption. We’ve established clear guidelines for AI tool usage, complemented by regular training sessions that keep our teams updated on new features and capabilities. By encouraging open dialogue about AI tools, we’ve created an environment where teams freely share their successes and challenges, leading to continuous improvement in how we utilize these technologies.

Quality control

Quality control remains vital in our AI-assisted development process. Our approach combines traditional code review practices with specialized considerations for AI-generated solutions. This includes careful performance monitoring and security assessments, ensuring that every piece of code, regardless of its origin, meets our rigorous standards for production deployment. Through this balanced approach, we maintain the perfect blend of AI efficiency and human oversight.

The future of Code Assistance

Looking ahead, technology promises exciting transformations in software development. Here’s what we anticipate:

• Natural language evolution– The advancement in natural language processing will enable more intuitive developer-AI interactions, allowing teams to express complex programming concepts conversationally and streamline the development process.
• Enhanced context understanding– Future code assistants will comprehend entire codebases, architectures, and patterns, delivering more sophisticated suggestions that consider both immediate code context and broader architectural implications.
• Proactive security & optimization– These tools will evolve to automatically identify vulnerabilities and suggest optimizations earlier in the development cycle, strengthening our security strategy and reducing technical debt.
• Seamless Integration– Code assistants will become a natural extension of the developer’s toolkit, enhancing productivity while maintaining the crucial balance between automation and human oversight.

This evolution in code assistance technology continues to transform how we approach software development, making our teams more efficient while maintaining high quality standards.

What we’ve experienced

Here’s what we have been observing and learning from the impact of adopting these Artificial Intelligence technologies:

• Consistency and quality: AI ensures that all outputs adhere to predefined quality standards, maintaining consistency across projects.
• Developer satisfaction: By automating mundane tasks, AI has significantly boosted the morale and efficiency of our developers.
• Knowledge enhancement: AI tools have helped bridge gaps in technical knowledge, allowing our teams to tackle projects involving unfamiliar technologies. Additionally, it finds the ‘unfindable,’ detecting problems with incredible speed.
• Time saving: Our teams have reported saving between 20% to 60% of their time on tasks, significantly reducing the effort required for onboarding colleagues and ongoing project contributions.

The future is now

The integration of Artificial Intelligence into our operations has proven to be transformative, creating a powerful synergy between human creativity and technological efficiency. This combination accelerates innovation and helps us deliver superior solutions to our clients. We’re excited to continue pushing the boundaries of what’s possible with AI-enhanced development and invite you to explore how these capabilities can benefit your next project.

Ready to leverage the power of human-AI collaboration for your business? Join us on this journey as we harness the power of AI to create superior value for you and a more rewarding workplace for our team.

Let’s talk about your next project!

And these losses are not limited to monetary damages. The reputational harm and downtime caused by incidents can be catastrophic, especially for organizations that rely heavily on uninterrupted digital services.

The growing cyber threat landscape

Last year there were 2,365 cyberattacks, with 343,338,964 victims, and 72% increase in data breaches since 2021, which held the previous all-time record. Threat actors are targeting not only large corporations but also small to medium-sized enterprises (SMEs), which are often viewed as easy targets due to their limited resources. With the rise of ransomware, phishing schemes, and advanced persistent threats (APTs), businesses need to adopt a proactive, multi-layered approach to cybersecurity.

However, protecting against modern cyber threats requires more than just basic firewalls and antivirus software. It demands a holistic strategy that addresses vulnerabilities across all layers of an organization’s infrastructure – from its internet domain to its critical applications and systems.

How can businesses stay ahead of cyber threats?

To effectively combat these threats, companies need to build their cybersecurity framework around industry best practices, such as the NIST Framework, which emphasizes these key pillars:

• Govern: Stablish a risk management strategy, expectations, and policy.
• Identify: Understand your assets and risks.
• Protect: Implement safeguards to ensure essential service delivery.
• Detect: Recognize cybersecurity threats in real time.
• Respond: Take action to mitigate attacks as they happen.
• Recover: Ensure the business can quickly resume operations after an incident.

While this framework is critical, its materialization requires the right tools and expertise. This is where Link’s Atlas Risk Secure solution comes into play.

Atlas Risk Secure: A 360º approach to cybersecurity

Combining the deep experience in this area with its enterprise architecture proven know-how, Link has developed Atlas Risk Secure, an integrated and 360º solution designed to help businesses mitigate cyber risks and maintain the security of their digital assets. Atlas Risk Secure addresses vulnerabilities across multiple layers, ensuring a comprehensive defense against cyber threats.

Here’s how Atlas Risk Secure helps your organization stay protected:

1. Three layers of protection

• Domain Level: Detects and responds to malicious activities such as phishing attempts and impersonation schemes targeting your organization’s internet domain. By neutralizing these threats, the solution enhances the safety of online interactions.
• Application Level: Atlas Risk Secure continuously scans for vulnerabilities in your applications, providing real-time alerts when issues are detected. This enables swift remediation and minimizes the risk of application-layer breaches.
• Host and System Level: Monitors your operating systems and devices, detecting vulnerabilities and attacks. With near-instant response times, the system acts immediately to prevent further damage and ensure operational continuity.

2. Comprehensive Risk Management

Atlas Risk Secure goes beyond simple detection and response. Its advanced risk management capabilities allow organizations to configure a complete risk assessment framework tailored to their business needs. By mapping out the infrastructure and business dependencies, it identifies how vulnerabilities in one area could affect the entire organization. This holistic view enables to proactively manage risks, reducing the chances of critical incidents that could disrupt operations.

3. Automation and proactive alerts

With automation built into its core, Atlas Risk Secure automatically scans your infrastructure for vulnerabilities and propagates risks through your business architecture. It delivers automated risk assessments, enabling quick decision-making, and sends proactive alerts based on risk levels, ensuring you’re always one step ahead of potential threats.

4. NIST-compliant

Atlas Risk Secure aligns with the NIST Cybersecurity Framework, supporting its key pillars. This ensures that your strategy adheres to international best practices and provides thorough coverage across your entire digital ecosystem.

Atlas Risk Secure is already helping numerous businesses prevent cyberattacks and manage risks. By leveraging its Security Operations Center (SOC) for continuous monitoring, organizations can detect potential threats before they escalate, significantly reducing downtime and ensuring the safety of their critical systems.

Why choose Atlas Risk Secure?

The current threat landscape demands a dynamic and flexible approach to cybersecurity. Unlike traditional solutions, Atlas Risk Secure adapts to the unique requirements of each organization. It not

only mitigates risks but also ensures compliance with legal requirements through automated reporting and audits.

With its ability to seamlessly integrate with your existing infrastructure and provide real-time insights, Atlas Risk Secure empowers your organization to:

• Stay compliant with evolving regulations
• Protect sensitive data from breaches
• Minimize operational disruptions due to cyberattacks
• Enhance overall business resilience

The consequences of inaction are too great, as data breaches and cyberattacks continue to rise. With Link’s Atlas Risk Secure, your organization will be equipped with the tools and knowledge to protect against current and future threats, ensuring that your business not only survives but thrives in an increasingly hostile cyber landscape. Don’t wait until it’s too late.

Ask for a demo and secure your future today.

Caixa Geral de Depósitos (CGD) embarked on a refresh of its enterprise architecture strategy with a goal of rationalizing applications and to reduce operational cost and improve time-to-market. The industry specificity and comprehensive definitions offered by the BIAN framework (Banking Industry Architecture Network) meant it was the obvious choice for delivering tangible value to the bank’s initiative and SAP LeanIX Enterprise Architecture platform was the chosen solution to consolidate this process. 

As the largest Portuguese bank, CGD plays a central role in Portugal’s financial system, offering a wide range of banking services. CGD had an extensive estate spanning over 700 applications in its legacy systems. Leveraging Link Consulting specialist skills as BIAN subject matter experts, as well as SAP LeanIX implementation expertise, the team continues to conduct a thorough mapping exercise of application names, descriptions, and functionalities.

This is leading to a clear roadmap for change which reduces both costs and operational risks by identifying duplicated functionality and migrating workflows to a more streamlined and integrated architecture. This has been made possible through the use of the BIAN Service Domain model, which provides the canvas against which all applications can be mapped and classified in a transparent and collaborative way.

Following a successful, on time and on budget first tranche of mapping, CGD is now planning a broader second phase, using a BIAN-driven methodology and SAP LeanIX capabilities, to cover API specifications as well as applications.

According to Paulo Pereira,  Architecture Director at Caixa Geral de Depósitos, “Tackling a project of this scope, in tranches that make sense for the business’s goals, might not have been possible without the underlying understanding provided by the BIAN Service Domain model and SAP LeanIX platform.”

Know more about our expertise in financial services and get in touch if you also want to elevate your business with state-of-the-art architectures and tools.

Creativity meets financial expertise

Financial services often require a delicate balance between accuracy, simplicity, and appeal. The combination of Link Consulting’s technical prowess and Link101’s creativity has proven to be a winning formula. Together, we create synergies that blend deep industry knowledge with innovative strategies, allowing clients to convey even the most complex financial products in a way that resonates with diverse audiences.

Link101 offers a broad range of services, from concept development, branding, and UX/UI design to full-scale advertising campaigns across digital and traditional platforms. Whether it’s building a powerful chatbot, designing an intuitive website, creating eye-catching visuals, developing a customer-facing app or running multi-channel marketing campaigns, Link101 brings ideas to life with a flair for innovation.

Let’s take a closer look at two examples of how it has delivered creative solutions in the financial services sector, turning complex challenges into successful, high-impact campaigns.

Bison Bank – Simplifying complex financial products for global audiences

When Bison Bank, a leading player in wealth management and investment services, needed to launch a series of campaigns to communicate their range of complex financial products, they turned to Link101. The challenge? How to make topics like golden visas and term deposits easy to understand while appealing to audiences from different countries.

For the Brazilian market, Link101 developed a humorous yet clear campaign around the golden visa program. The timing of the campaign aligned with Portugal’s potential reforms on this policy, adding complexity to the messaging. Yet, Link101 cleverly crafted an ad that stood out: “Thinking about changing countries? Even if it’s a one-way ticket, you’ll love the returns.”

This catchy, simple, and effective messaging allowed Bison Bank to navigate this dynamic moment and engage potential investors.

Another standout project involved marketing term deposits to international clients, with several compelling headlines.

The copy combined wit and clarity, resulting in high engagement and client acquisition in English-speaking markets like the US.

Link101 also handled the launch campaign for Bison Bank’s first product in the Portuguese market, “DP Bison Bank Rendimento Premium,” focused also on term deposits. The challenge was to make the concept of savings with profitability engaging and easy to understand. A dedicated landing page was created to highlight the product’s unique value, enhancing client conversion.

This case highlights how Link101’s creativity can transform intricate financial products into convincing, digestible content that resonates across borders.

Standard Gestão de Ativos – A unique digital journey in African markets

Standard Gestão de Ativos (SGA), an Angolan asset management firm part of the largest financial services organization on the African continent, and the first institution in the country to provide a 100% digital experience to their clients. To help them stand out in the financial market, Link101 delivered a tailored approach that started with redesigning their website to offer a unique, seamless and intuitive user journey, including the innovative idea of reversing the scroll to guide users through the site – a creative twist symbolizing their mission of leading clients toward the best investments in Africa, being their GPS and democratizing access to the capital market.

Additionally, Link101 crafted an impactful social media strategy, blending consistency with a variety of formats, contents and platforms. The result? Growing communities on LinkedIn, Facebook, and Instagram, driving awareness and engagement. SGA now stands as a model of how creativity can elevate financial services.

A vision for the future

These examples underscore how Link101, in synergy with Link Consulting, drives transformation in the sector by creating human-centered, creative solutions. Their work is about connecting with people, simplifying complexities, and crafting stories that engage, inspire, and convert.

In an industry known for its formality, Link101 proves that creativity has a place – and a powerful impact – in financial services, being the force behind some of the sector’s most successful initiatives.

Get an idea of what the team does, and feel free to challenge them for something they never did before.

“Recognizing Link Consulting as Partner of the Month is another natural step in our highly close, committed and fruitful relationship. We look forward to continuing to enrich it and achieving even greater successes in the future,” highlights Arwa Cherif que é Partnership Manager at Ibexa.

As a leading Portuguese IT services company, Link Consulting prides itself on delivering end-to-end solutions across digital experience, cloud transformation, data leveraging, and more. This partnership has allowed us to further enhance our capabilities, particularly through the integration of Ibexa DXP (Digital Experience Platform), a flexible, modular platform that fits seamlessly into our service portfolio.

Strengthening our Digital Experience offering

At Link Consulting, our mission has always been to deliver business outcomes, not just technical solutions. By incorporating Ibexa DXP into our approach, we can now provide a full suite of digital experience services, scaling effortlessly from small businesses to large enterprises. Whether it’s for improving customer interactions or enabling robust and scalable digital transformations, it ensures we can meet the diverse needs of our clients.

José Rodrigues, Director of ICE (Integration, Cloud, and Experience) at Link Consulting, explains: “Ibexa DXP has proven to be an incredibly valuable tool for our clients. It allows us to focus on the business results while the technology works quietly in the background, seamlessly enhancing digital experiences. This fits perfectly into our A-to-Z service approach. Link Consulting is not only capable of providing and taking advantage of the DXP solution, but can extend the platform with special solutions, such as the addition of AI layers to the overall user experience, the use of chatbots with full behavior bidirectional integration, and the user behavior analysis in real-time, which allows for a complete customization of the user/customer experience to improve the conversion rate on sales funnels.”

The key to our partnership: Proximity and collaboration

A major factor behind the strength of this partnership is the close collaboration between the two companies. From the outset, the teams worked hand in hand to ensure that the technology was perfectly aligned with the needs of our customers. Ibexa’s dedication to customer service and swift responses have not only bolstered our internal processes but also provided tremendous reassurance to our clients, who can depend on reliable, tailored support.

According to José Rodrigues, ” We’ve always felt like partners working together toward common goals, with Ibexa offering support every step of the way. This has given us the confidence to build even bigger and better projects together.”

International expansion: New markets, new opportunities

This partnership has already enabled us to tackle exciting opportunities in international markets, particularly in the Middle East, where the need for flexible, on-premise digital platforms like Ibexa DXP is growing rapidly. We’ve had significant success in collaborating on key projects in the region, helping organizations maintain local data compliance while benefiting from cutting-edge features.

A second pre-sales collaboration was for a digital transformation project to migrate a large and growing Spanish company from Oracle Web Center to Ibexa. “This prospect had outgrown its technology platform and needs a DXP that is very scalable in terms of creating new sites while being sufficiently robust to stand up to huge spikes in demand. And that’s Ibexa in a nutshell. We are expecting to hear from them very soon.”

Automotive retail is another area where there’s immense potential for direct-to-consumer (D2C) transformation as José Rodrigues notes, “The major manufacturers are divesting themselves of their retail partners because they want to pivot to the Tesla business model where you have a centralized showroom with the transactional experience going online. This is a huge, huge shift. Effectively, the car makers want to offer a D2C experience which is forcing them to rethink their digital strategy and footprint. A massive opportunity for us.”

Looking ahead: Ambitious goals for the future

With a turnover of roughly €60 million and a headcount of 750, Link has its headquarters in Lisbon, with offices in Porto and Leiria, as well as an international footprint in Brazil, Spain, and the Middle East. “But as part of our growth ambitions, we are looking to open agencies and establishing strategic partnerships in Central Europe and the Nordics fairly soon to driving new digital experiences for global clients,” emphasizes Jose Rodrigues.

As part of this, we are investing heavily in certifying our teams, ensuring that we continue to deliver top-tier digital transformation solutions.

“We take our partnership with Ibexa very seriously. We are planning to present it to all our business units and local customers through a town hall-type event we call Link Views in which our CEO also participates. Together with people from Ibexa, we will showcase our joint efforts and goals. Link Consulting has set itself ambitious targets for the next few years and we are very happy to have Ibexa as a partner and ally to support us in realizing them,” concludes José Rodrigues.

Stay tuned for more updates as we continue to make waves in the world of digital transformation. Meanwhile, ask for a demo and watch by yourself how Ibexa’s platform provides all the tools needed for creating, shaping, and managing every touchpoint within your customer journey.