Original Article PT: Forbes
With 25 years in the company, José Afonso Pires now assumes the leadership of Link and the role of Country Manager for Portugal and the countries under the national management of the global Linkroad group, of which Link is a part.
Link, a Portuguese company specializing in digital transformation and technological integration, has announced the appointment of José Afonso Pires as its new CEO. The executive, who has been part of the team since the company’s foundation 25 years ago, will also take on the role of Country Manager for the global Linkroad group, overseeing operations in Portugal as well as the markets managed from the national territory, including the Middle East, Africa, and parts of Europe.
Throughout his career at Link, José Afonso Pires has worked across multiple areas, from technical roles to management, from business development to international operations. He was responsible for establishing and expanding the company’s activity in the Middle East (where Link today has operations in Saudi Arabia and the United Arab Emirates) and for coordinating verticals such as retail, transport, logistics, energy, and the public sector.
“Our priority now is to accelerate growth in Portugal and internationally, focusing on specialization, the democratization of Artificial Intelligence, and the development of our professionals as a benchmark in competence, innovation, and commitment to clients,”
— José Afonso Pires
The appointment comes at a time of expansion for the Linkroad group — composed of the companies Link (Link Consulting and Linkcom), Bemobile, Consultia IT, and Decide4AI — which currently employs around 1,000 people across five countries and generates over €60 million in revenue, expecting to surpass €120 million by 2027. The strategic goal for the coming years is to consolidate Iberian leadership, grow its European activity, and strengthen its presence in the Middle East.
José Alves Marques, founder and former CEO of Link, will remain a member of the Linkroad board of directors.