We’re proud to share the launch of rede 1/4, an inspiring and innovative project developed by Link101, the game-changing agency within the Link Group, for Lisbon NOVA University. Rede 1/4 was born to address the student housing crisis while creating meaningful connections between generations.

Connecting hosts and students for a better tomorrow

In Portugal, over 175,000 students relocate for higher education, but less than 10% secure a spot in student residences. Many are forced to abandon their studies or live in substandard conditions, compromising their education, social integration, and well-being. Rede 1/4 offers a socially impactful alternative, connecting those with rooms to rent or share with students who need them most. This initiative not only helps students find a home but also empowers hosts – from families seeking additional income to older adults combating loneliness – by fostering trust, companionship, and shared benefits for all parties.

Link101’s role in rede 1/4 The journey began when our Egov team invited Link101 to respond to a preliminary consultation request from Lisbon NOVA University. Following this initial collaboration, our creative powerhouse participated in a public tender to create the brand identity and communication strategy – and won!

Here’s what Link101 is delivering:

· Naming and branding: Crafting the unique identity of rede 1/4

· Brand positioning: Defining the project’s vision and purpose · Website development: Building the presentation site, live now at www.redeumquarto.pt

· Communication materials: Designing all campaign assets

· Social media and digital campaigns: Managing online visibility and engagement

Additionally, with the support of the Egov team, Link101 also secured the tender to build the matching platform. This essential element of the project, set to launch in the first quarter of 2025, will streamline the process of connecting students and hosts, further enhancing the value of rede 1/4.

A win for everyone

As a key company within the Link Group, Link101 takes pride in bringing creative and innovative ideas to life. rede 1/4 represents much more than just a housing solution; it’s a forward-thinking initiative aimed

at creating opportunities and removing barriers for the next generation while fostering connections that change lives. Learn more about it and how you can get involved by visiting www.redeumquarto.pt

Also, get more ideas of what the Link101 team does and feel free to challenge them for something they never did before.