May, 2025
At Link Consulting, we are proud to be part of Linkroad, an international Group of technology companies created to deliver innovative solutions to the most complex business challenges. Today, we are excited to share a new chapter in the Linkroad journey: the integration of DECIDE, a Spanish consultancy specialized in applied artificial intelligence, mathematical optimization, and expert systems.
This strategic move reinforces our Group’s commitment to intelligent automation and advanced analytics, two areas where Link Consulting already plays an active role, particularly through its Data & AI expertise. With this announcement, we welcome a new company into our shared ecosystem, joining Link Consulting, Consultia IT, and Bemobile under the Linkroad umbrella, powered by Henko Partners.
A milestone for the Linkroad Group
Founded in 2008, DECIDE brings a proven track record in designing and delivering intelligent planning, demand forecasting, logistics optimization, dynamic pricing, and AI-powered resource management for major clients in finance, energy, retail, and transportation.
DECIDE’s integration marks an important step in Linkroad’s strategy to become a global reference in data-driven innovation and enterprise transformation. The Group continues to grow and now exceeds €70 million in revenue and 800 professionals across Spain, Portugal, Brazil, Panama, Abu Dhabi, and Saudi Arabia.
Strategic synergies
With DECIDE’s addition, Linkroad further enhances its ability to deliver comprehensive solutions around five synergistic pillars:
1. Data-AI and intelligent decision automation
2. Cloud integration and application lifecycle management
3. Digital strategy and customer experience
4. Technology consulting and SAP integration
5. GRC and ESG compliance technologies
This holistic model reflects Linkroad’s ambition to be a strategic partner for large enterprises, helping them navigate demanding environments and make smarter, faster decisions.
Leadership perspectives
“The addition of DECIDE marks a significant step towards becoming a leading partner in business transformation through artificial intelligence and advanced technologies,” said Ricardo Mellado, Director at Henko Partners. “Its decision-centric methodology and expertise in advanced analytics and artificial intelligence perfectly complement our value proposition and accelerate our impact on clients”.
“Joining LINKROAD will allow us to scale our solutions, share specialized talent, and strengthen our international reach,” added Arjen Heeres, CEO of DECIDE. “This move opens new opportunities across sectors and geographies, enabling us to offer clients a broader, integrated, and results-driven service portfolio”.
A shared vision
We believe that true innovation comes from collaboration, and DECIDE’s arrival is a testament to our Group’s long-term vision of creating a dynamic ecosystem where technology, strategy, and human expertise come together to drive transformation.
We are excited about the journey ahead and look forward to the value this new integration will bring to all our Group’s clients, teams, and partners around the world.
