October, 2024
We are honored to announce that Link Consulting has been named Ibexa’s Partner of the Month for October 2024. This acknowledgement celebrates the successful collaboration and innovative work that both companies have achieved together, highlighting the strategic partnership we have built since the beginning of the year.
“Recognizing Link Consulting as Partner of the Month is another natural step in our highly close, committed and fruitful relationship. We look forward to continuing to enrich it and achieving even greater successes in the future,” highlights Arwa Cherif que é Partnership Manager at Ibexa.
As a leading Portuguese IT services company, Link Consulting prides itself on delivering end-to-end solutions across digital experience, cloud transformation, data leveraging, and more. This partnership has allowed us to further enhance our capabilities, particularly through the integration of Ibexa DXP (Digital Experience Platform), a flexible, modular platform that fits seamlessly into our service portfolio.
Strengthening our Digital Experience offering
At Link Consulting, our mission has always been to deliver business outcomes, not just technical solutions. By incorporating Ibexa DXP into our approach, we can now provide a full suite of digital experience services, scaling effortlessly from small businesses to large enterprises. Whether it’s for improving customer interactions or enabling robust and scalable digital transformations, it ensures we can meet the diverse needs of our clients.
José Rodrigues, Director of ICE (Integration, Cloud, and Experience) at Link Consulting, explains: “Ibexa DXP has proven to be an incredibly valuable tool for our clients. It allows us to focus on the business results while the technology works quietly in the background, seamlessly enhancing digital experiences. This fits perfectly into our A-to-Z service approach. Link Consulting is not only capable of providing and taking advantage of the DXP solution, but can extend the platform with special solutions, such as the addition of AI layers to the overall user experience, the use of chatbots with full behavior bidirectional integration, and the user behavior analysis in real-time, which allows for a complete customization of the user/customer experience to improve the conversion rate on sales funnels.”
The key to our partnership: Proximity and collaboration
A major factor behind the strength of this partnership is the close collaboration between the two companies. From the outset, the teams worked hand in hand to ensure that the technology was perfectly aligned with the needs of our customers. Ibexa’s dedication to customer service and swift responses have not only bolstered our internal processes but also provided tremendous reassurance to our clients, who can depend on reliable, tailored support.
According to José Rodrigues, ” We’ve always felt like partners working together toward common goals, with Ibexa offering support every step of the way. This has given us the confidence to build even bigger and better projects together.”
International expansion: New markets, new opportunities
This partnership has already enabled us to tackle exciting opportunities in international markets, particularly in the Middle East, where the need for flexible, on-premise digital platforms like Ibexa DXP is growing rapidly. We’ve had significant success in collaborating on key projects in the region, helping organizations maintain local data compliance while benefiting from cutting-edge features.
A second pre-sales collaboration was for a digital transformation project to migrate a large and growing Spanish company from Oracle Web Center to Ibexa. “This prospect had outgrown its technology platform and needs a DXP that is very scalable in terms of creating new sites while being sufficiently robust to stand up to huge spikes in demand. And that’s Ibexa in a nutshell. We are expecting to hear from them very soon.”
Automotive retail is another area where there’s immense potential for direct-to-consumer (D2C) transformation as José Rodrigues notes, “The major manufacturers are divesting themselves of their retail partners because they want to pivot to the Tesla business model where you have a centralized showroom with the transactional experience going online. This is a huge, huge shift. Effectively, the car makers want to offer a D2C experience which is forcing them to rethink their digital strategy and footprint. A massive opportunity for us.”
Looking ahead: Ambitious goals for the future
With a turnover of roughly €60 million and a headcount of 750, Link has its headquarters in Lisbon, with offices in Porto and Leiria, as well as an international footprint in Brazil, Spain, and the Middle East. “But as part of our growth ambitions, we are looking to open agencies and establishing strategic partnerships in Central Europe and the Nordics fairly soon to driving new digital experiences for global clients,” emphasizes Jose Rodrigues.
As part of this, we are investing heavily in certifying our teams, ensuring that we continue to deliver top-tier digital transformation solutions.
“We take our partnership with Ibexa very seriously. We are planning to present it to all our business units and local customers through a town hall-type event we call Link Views in which our CEO also participates. Together with people from Ibexa, we will showcase our joint efforts and goals. Link Consulting has set itself ambitious targets for the next few years and we are very happy to have Ibexa as a partner and ally to support us in realizing them,” concludes José Rodrigues.
Stay tuned for more updates as we continue to make waves in the world of digital transformation. Meanwhile, ask for a demo and watch by yourself how Ibexa’s platform provides all the tools needed for creating, shaping, and managing every touchpoint within your customer journey.
