July, 2025

A new look, same commitment: Link refreshes its brand to reflect a bold future

In 2025, Link marks an important milestone: 25 years at the heart of digital transformation. This anniversary alone would be reason enough for celebration and reflection. But this year, something more transformative is happening. Link has unveiled a completely refreshed visual identity, signaling not just the passing of time, but a clear and deliberate move toward what’s next.

This rebranding is a meaningful shift in how Link communicates who it is, what it stands for, and where it’s going, especially now as a proud part of the Linkroad Group. Here’s the story behind the change, and what it represents.


A legacy of building the digital DNA of organizations

Link’s new brand message, “Engineering Digital Futures for 25 Years,” captures the essence of its journey. From the early days of the internet to today’s AI-powered, cloud-first, data-driven world.

It reflects a consistent mission: to architect the digital DNA of organizations, helping businesses evolve and thrive with technology as a core enabler.

Founded in 2000 as a spin-off of INESC, one of Portugal’s leading technology R&D institutions, Link was built from the start to connect knowledge with real-world application. Even the name “Link” speaks to this founding idea, connecting systems, people, and organizations through purposeful innovation.

More than a makeover

Brand identity is the bridge between a company’s inner values and how it presents itself to the world. With its 25th anniversary as the backdrop, Link saw the perfect opportunity to realign its image with its evolution: from a pioneering tech consultancy in Portugal to a global partner in digital disruption.

This new identity reflects maturity, confidence, and ambition. It communicates the breadth of Link’s technological expertise while embracing a more modern, open, and collaborative visual tone. The refreshed brand is designed to speak both to long-standing clients and new, international audiences: clear, consistent, and future-ready.

This is a brand built on decades of solving complex challenges across industries such as finance, public services, telcos, energy, and transportation. From cutting-edge data solutions and digital assistants to enterprise architecture and application modernization, Link’s capabilities continue to grow in both depth and impact. The rebrand echoes that maturity but also, crucially, the desire to stay agile, curious, and connected to what’s coming.

A brand that mirrors the Group vision

Another catalyst for this refresh is Link’s role within Linkroad, the international group it helped to establish alongside Bemobile, Consultia IT, and most recently, DECIDE.

Together, these companies represent over €71 million in revenue, more than 750 professionals, and a shared mission of forging connections that drive business transformation, across Iberia, Latin America, EMEA, and beyond.

Aligning Link’s visual language with the wider Linkroad brand architecture was essential to presenting a unified front, while still preserving its distinct identity and culture.

The new identity visually connects Link to this broader ecosystem, a group of companies with shared purpose, complementary expertise, and a global outlook.

What’s changed?

The most visible elements of the brand refresh include:

  • A new logo: Clean, confident, and contemporary, signaling a fresh chapter while retaining recognizable elements.
  • Refined color palette and typography: Designed to reflect clarity, trust, and sophistication.
  • A cohesive brand system: Built to scale across digital channels, print materials, presentations, and everything in between.
  • A bold message: “Engineering Digital Futures for 25 Years” now leads the brand voice, proudly featured across digital platforms and communications.

These changes go beyond form. They’re an invitation to engage with Link in new ways, as a trusted advisor, a transformation partner, and an integral part of Linkroad.

Designed for connection and clarity

One of the core goals of the new identity is to better reflect Link’s positioning in the market, as a strategic partner with deep technical knowledge, strong delivery capabilities, and a pragmatic approach to innovation. The refreshed brand supports this positioning by being:

  • Clear: Easy to understand and communicate across teams, clients, and countries.
  • Connected: Tied to the broader Linkroad narrative without losing its individuality.
  • Confident: Bold in its ambitions and proud of its legacy.
  • Contemporary: Designed with today’s multi-channel, digital-first world in mind.

What remains unchanged

While the look has changed, Link’s commitment to its clients, partners, and people remains as strong as ever.

Innovation at our core. Engineering new technology. Delivering customer value. This is Link’s core and won’t change. The new brand simply expresses it more clearly, inviting everyone to see the full scope of Link’s expertise and energy.

Moving forward: Beyond 25

The brand refresh is not an endpoint, it’s a launchpad. With this new identity, Link is doubling down on its ambition to be the partner of choice for organizations navigating complexity and building for tomorrow.

The team continues to invest in AI, cloud, data, cybersecurity, and enterprise architecture. With internal innovation programs, proprietary tools like Edoclink, NEXT, and Atlas, and a strong partnership network, Link is equipped to deliver high-value outcomes.

As part of Linkroad, the company has a platform to go further and faster. Expanding into new markets, industries, and collaborations, while keeping its core promise: to engineer digital futures that matter.

If you want to see in practice what the future looks like, get in touch with us.